online branded community

This blog is another assignment blog. This assignment was to explore an online community and then talk about how the website affected our view or attitude about the product. I chose to explore the site they gave us as an example. The site is www.whitegoldiswhitegold.com. It is a website promoting milk and is the same campaign group as the "got milk?" people. the website turned out to be an interactive adventure with a dairy-crazed rock and role band, no doubt playing off of the popularity of the rock band and guitar hero video games. The site was glamorous and wild with an obvious superfluous satire about it. The website was complicated and involved so much that it took my internet quite a while to load anything on the site. that aside, the site was pretty spectacular, especially considering that it was just a large milk commercial. It gave milk a completely new perspective. The fact that they combined two completely different things and made them one in the same is the oldest trick in the book. They just added a twist. Instead of putting an attractive girl in a bikini next to a car, they put a subculture next to the milk. A very popular subculture.
I actually found the site to be a bit of a drag. Partly because everything took so long to load, and also because it was just a bit too much. Milk doesn't need to be made cool or hip in order to get people to drink it. It just is, at least it always has been for me. You either drink milk or you dont. I dont, personally. It doesnt settle well for me. A lot of people drink milk. I dont understand all the hype or the fuss. It's not like they're promoting one brand over the other. Just drinking it in general. It's pretty simple. If you eat cereal, you put it on your milk. It's one of those things that you need. It's just a necessity. You don't see people campaigning for bread. Not a specific bread in general. Just bread. You don't see it for veggies either. that's what they should be plugging. At least milk tastes good. Make all the tweens pine for veggies. "Hannah Montana eats her veggies!" says the voice-over. The website didn't really change my attitude towards the product nor did it change if i buy it or not. mostly, this is because it's just milk. Not that the advertising couldnt be affective. Just advertise something that needs it. It's obvious that it's trying to keep up with soda and become more than just a necessity. They want to sell more milk by making it cooler than soda or juice. But it's just milk!
Today's Lesson: Milk: Not just brick on the food pyramid anymore!
Gabe Nevills